Cheester: Is There Such a Thing as Bad Publicity?

One of my Cancun favorites, Cheester restaurant put up a post on its Facebook page this past Saturday that sparked quite the controversy all over Cancun’s social media culture:

hola amigos de cheester es de vital importancia que si es tu piensas festejar tu cumpleaños, reunion, posada, graduacion etc debes decirle a tus amigos que mesas mayores a 12 personas esperaras por lo menos 45 min si llegas en horas pico digamos entre 2 y 6 y entre 8 y 10 de la noche y que tenemos un consumo minimo de 100 pesos por persona, mas el 15 % de servicio asi que avisales a tus amigos, esto quiere decir que si vienes a ocupar un espacio y no vas a consumir mejor vayan a mac donalds evitenme la pena de causarte un mal momento SI ESTAS DE ACUERDO CON LAS REGLAS Y SON PERSONAS CIVILIZADAS ESTAMOS EN LA MEJOR DISPOSICION DE ATENERLES ( MESAS MAYORES DE 12 ES CASI IMPOSIBLE DE SERVIR DEVIDO A LA CAPACIDAD DEL RESTAURANTE ) POR SU COMPRENCION GRACIAS Y LOS ESPERAMOS

Here’s my rough translation (complete with spelling and grammar errors):

Hello friends of cheester it’s of vital importance that if you’re planning to celebrate your birthday, get-together, posada, graduation etc you should tell your friends that tables of more than 12 people will wait at least 45 minutes if you arrive during peak hours let’s say from 2 to 6 and from 8 to 10 at night and there’s a minimum bill of 100 pesos (about $10 USD) per person, plus 15 % service so let your friends know, this means that if you’re coming to take up space and you’re not going to eat you’d better go to mac donalds don’t make me have to ruin your evening IF YOU AGREE WITH THE RULES AND ARE CIVILIZED PEOPLE WE ARE MORE THAN HAPPY TO SERVE YOU ( TABLES MORE THAN 12 ARE ALMOST IMPOSSIBLE TO SERVE DO TO THE CAPACITY OF THE RESTAURANT ) THANKS FOR YOUR UNDERSTANDIN AND HOPE TO SEE YOU SOON

Followers were immediately in an uproar over this statement, mainly due to the mean tone of the post.

I was upset at first as well because it made me feel unwelcome as a customer, but I’m ok with it now for several reasons:

  1. Cheester is and has always been known for its sarcastic, no BS attitude. Their original restaurant even has a list of rules posted, insisting you not be cheap and tip your waiter, no special orders, we close promptly at 11, etc etc. I’ve been personally yelled at by the chef for making a special order, and the chef has also come out to tell my friends to stop using their Blackberries at dinner (haha). They have always been known for their acidic humor and everyone just thought it was funny, so why should they be expected to change now?
  2. If I read over this carefully, they’re actually pretty good rules and advisories.
    • The restaurant is VERY small, and doesn’t fit groups of 12. Thanks for the heads up.
    • Yes there will be a wait, especially for groups. Cheester doesn’t accept reservations and is always packed. Again, thanks for the heads up.
    • Automatic 15% service for large groups is standard for pretty much every restaurant.
    • $100 pesos minimum… I think this is a bit high considering Cheester dishes each cost around $100 and are meant for 2 or more people… but I get their point that you can’t just be sitting there taking up space.

New anti-Cheester Facebook groups have been formed calling for boycotts, and many are using the hashtag #CheesterSucks on Twitter.

Cheester has since posted 3 apologies on its Facebook page.

What do you think? Did they cross the line this time? Should they have to apologize? Is this good or bad publicity for Cheester?

Juan, Viri, Jorge and me at Cheester a few months back

Cheester Pasta

Last night, Jorge and I went to dinner with 2 of our best friends at one of my favorite restaurants… Cheester!

Cheester is a great casual outdoor restaurant that sells ENORMOUS pastas. Customers can write all over the walls, and the menu is written on a chalk board inside. It’s ALWAYS full!

First, they bring you rolls with a DELICIOUS habanero sauce... this sauce is so spicy, you can't eat more than a few drops of it! 🙂

The lamps over the tables are made of plastic funnels 🙂

Juan and Viri ordered the Don Corleone pasta... this is also Jorge's favorite!

I ordered Margarita pasta (and shared a little with Jorge, who'd already eaten dinner). Lots of cheese, red sauce and pesto! Mmmm! Definitely a serving for 2 or 3 people.

Juan, Viri, Jorge and Gringation

Good luck getting a table! Only downside is that this place closes at 11 pm… very early by Cancun standards.