Anyone who reads my blog knows just how much I love Mexico. It’s a beautiful country filled with incredible people and amazing natural resources. Regular readers have seen me get very frustrated whenever Mexico or Cancun come under attack from the media. For the last week or so, my Mexican and foreign friends here in Cancun have been talking a lot about a recent article by MSNBC Travel called “Time to Say Adios to Mexico Travel?” The article refers to Cancun as an “increasingly violent hotspot” (ha!) and even includes a poll asking readers if they’d travel to Mexico. 72% said no. That makes me so incredibly sad.
How on earth are we going to convince 72% of the population that Mexico is, in fact, a safe country? How can I get them to see what I see when CNN, FoxNews, MSNBC, etc, are out on a smear campaign to post sensationalist stories to draw in readers? Over the past few years, Mexican and expat bloggers alike have been fighting back by commenting on articles and voicing thoughts on their own blogs, but our voice has been relatively small compared to the powerful media we’re up against. The frustration of defending something you love so much only to have few people believe you is very disheartening.
A few weeks ago, I got an e-mail from Ogilvy Public Relations Worldwide stating the folling:
“I’m writing today on behalf of the Mexico Tourism Board’s Marca Pais – Imagen de Mexico initiative, to invite you to join the Mexico Today program. The program will empower writers like you to share Mexico’s true stories with the people who need to hear them the most … Marca Pais – Imagen de Mexico, is a joint public and private sector initiative designed to help promote Mexico as a global business partner and an unrivaled tourist destination. This program is designed to shine a light on the Mexico that its people experience every day.”
How could I say no?
I’m proud to annouce that I will be working with Ogilvy and the Mexico Tourism Board in their Mexico Today program, along with many other Mexico bloggers! I’m so excited that we finally have the voice and the resources we need to accomplish what we’ve been trying to do for a long time now.
While this is a paid position, everything that I write will be my own opinion. I’ll be meeting up with most of the people involved in the Mexico Today project this weekend on al all-expenses-paid trip to Oaxaca, and I can’t wait to get started! I’ll give you all the details on my trip as soon as I get back next week. Click here (or on the badge on my right sidebar) to visit Mexico Today’s Facebook page.
If you love Mexico as much as I do, I hope you follow along with the Mexico Today team as we try to reclaim Mexico’s reputation for what this country truly is: a fascinating place with incredible beauty and a warm, unique culture.
“Once the dust of Mexico has settled on your heart, you have no rest in any other land.” -Anita Brenner, Mexican author